Don’t just play the game. Change it.
Fueled by creativity, grit, and an unshakable commitment to results, we help our clients turn bold ideas into movements that matter.
Advocacy That Delivers
We know how to cut through the noise. From navigating the halls of government to influencing public opinion, we’ll position your cause for success with a strategy that’s sharp, clear, and unstoppable.
Messaging That Moves
We craft stories that stick. Whether it’s a viral tweet or a full-scale communications campaign, we’ll help you own the narrative, inspire action, and leave a lasting impression.
Coalitions That Count
You can’t go far alone. That’s why we specialize in building diverse, powerful alliances that bring your vision to life and keep it moving forward.
Culturally Connected Outreach
California is one of the most diverse places in the world, and we make sure your message resonates across its many communities. Our multicultural and multilingual strategies meet people where they are — authentically and effectively.
Digital Done Right
In a fast-paced, always-online world, we make sure your message stands out. From social media campaigns to digital outreach, we create content that connects and drives measurable results.
Thought Leadership with a Purpose
We don’t just position you as a leader; we make sure your voice is heard where it matters most. From speaking engagements to media placements, we help you build credibility and drive the conversation.
Grassroots with Grit
We believe real change starts with people. Our grassroots and grasstops advocacy strategies are built to mobilize, energize, and activate communities, creating movements that can’t be ignored.
Local Roots, Statewide Reach
We know California inside and out. From the Capitol to city councils, we bring local expertise and statewide influence to every campaign, giving you the edge where it counts.
Meet Tanner Kelly
Owner & Principal - Los Angeles, CA
Tanner Kelly is the kind of leader who thrives where creativity meets hustle. He’s spent over a decade turning ambitious ideas into game-changing results, helping clients navigate California’s political labyrinth with sharp strategy and fearless energy.
Tanner’s track record speaks for itself: from passing multimillion-dollar budget allocations for mental health and gun violence research to defeating discriminatory policies, he knows how to fight for his clients and win. He’s the go-to for tackling the big issues, building coalitions, and crafting campaigns that get things done.
Beyond his advocacy work, Tanner is deeply connected to the community, serving on the Board of Directors for the Eli Home for Abused and Neglected Children and co-founding Generation Change, a groundbreaking incubator preparing millennials to lead the next generation of California politics.
A proud UCLA alum and Bakersfield native, Tanner brings heart, hustle, and a healthy dose of humor to everything he does. When he’s not building movements in pursuit of social change, he can usually be found at Gold’s Gym Venice or on the beaches playing volleyball.
Meet Caity Maple
Senior Strategist - Sacramento, CA
Caity Maple is a voice of optimism and action in California’s Capitol. As a Sacramento City Councilmember and former state lobbyist, Caity is all about finding creative ways to solve problems and uplift communities.
Her career is a testament to grit and determination: from leaving home at a young age and putting herself through college, to co-founding a nonprofit supporting unhoused residents, Caity knows how to turn passion into progress. She has worked on everything from cannabis reform to animal rights, always bringing people together and finding solutions that work.
With a knack for building bridges and driving action, Caity has earned her reputation as a relentless advocate and a trusted leader. She’s the one you want in your corner when it’s time to think big, act fast, and get results.
When she’s not making moves for her clients or her district, you’ll find her walking Sacramento’s parks, cheering on the Sacramento Kings (#LightTheBeam), or tending to her ever-growing collection of plants.
